Apple Loses its Retail Head

According to today’s WSJ, Ron Johnson, the head of Apple retail, left to become President (slated to be CEO in a few months) of JCPenney.

This is a big loss for Apple, and a gain for Penney. However, Apple is an upscale brand with strong brand equity. Penney, on the other hand, is a low discount retail chain. Before Apple, Johnson was a VP at Target, the mire upscale big box store.

It remains to be seen what Johnson can do in a different class environment.

About Avi Deitcher

Avi Deitcher is a technology business consultant who lives to dramatically improve fast-moving and fast-growing companies. He writes regularly on this blog, and can be reached via Facebook, Twitter and avi@atomicinc.com.
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