Monthly Archives: August 2012

When buzzwords hurt your brand

I am a big believer in simple and clean. One of the great reasons so many cloud services have taken off is that, even if under the covers they are complex to implement, to the user they are simple and … Continue reading

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Starbucks and the dynamics of trust

You are sitting in a Starbucks. Perhaps it is a business meeting, maybe catching up with an old friend or enjoying a short break with a significant other. You might be alone, working on your laptop or iPad or even … Continue reading

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