Monthly Archives: July 2013

Failure to Launch – Cloudsourcing Can Blow Up On Take-Off

Surprise, surprise. NASA’s attempt to “go to the cloud” has led to major security gaps. According to a report on TheVerge, an internal NASA review discovered that of its five major cloud sourcing contracts, not even one came close to … Continue reading

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Pricing and Perception, Part III: Lessons from Living in a Lesser Place

In an earlier article, I discussed how one moves markets and sells products that financially make sense from a business perspective: the total lifetime cost (upfront plus operating) of a new product is less than that of the existing product, but … Continue reading

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Customers Are Rational In Their Minds, Not Yours

LED lights. I like LED lights. Yes, those very cool bulbs that use almost no energy at all, do not heat up, can give lots of different colours, and require almost no changes. LED (and CFL) light manufacturer have struggled … Continue reading

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Why Is Pricing So Hard to Execute?

An earlier article of mine discussed pricing being related to customer perceived value rather than actual value. No matter how much you believe something should be worth to a customer, it is his or her perception of that value that determines what … Continue reading

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HR Time: How Best to Recruit

And now for something completely different… (extra credit to those who can place the classic reference). I regularly emphasize the importance of incentives, culture and hiring the right people, however, I cannot recall ever referring to it as HR, since … Continue reading

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Your Emotions Can Cost You the Game, Send You to Ukraine

Emotions are a funny thing. After all, they are, in many ways, what make us human. Love, hate, anger, joy, fear, happiness. Without them, we are nothing but machines. They are what drives us to the heights of achievement and … Continue reading

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Your Price Is About Perception, Not Value

Whatever you’re selling, to anyone anywhere, the price you will get is always about what your customer perceives your value to be, not what your value actually is. This is hard enough for most people to get. It is almost … Continue reading

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Learning from Lerner… Is the Grass Always Greener?

The phrase “the grass is always greener on the other side of the fence” is an old and profound English saying. It means, essentially, that humans in their very nature look around them, see what others have, and desire it … Continue reading

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Forests and Trees, Programmers and English Majors

A friend of mine on Twitter posted the following pithy quote yesterday: “Ask a programmer to review 10 lines of code, he’ll find 10 issues. Ask him to do 500 lines and he’ll say it looks good.” As anyone who … Continue reading

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Eisenhower Take II: “*Budgeting* Is Everything?!?”

In a previous article, I emphasized the importance of the planning process itself, even if you are 100% convinced that the plans you make and execute upon will come to naught, “as soon as you meet the enemy.” No, I am … Continue reading

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