Monthly Archives: October 2014

Donations Are Sales and Other Charitable Marketing

In the USA, when someone needs a medical device – wheelchair, crutches, etc. – one buys them from the local drugstore or supplier via insurance. Many of these can even be found on Amazon. With one-day delivery and Amazon Prime, it … Continue reading

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When Doctors Take Vacations

Over the weekend, I had a lovely dinner with a friend of mine, an excellent general practitioner / primary care physician, who works in a medical system built mostly upon HMOs. While there is non-HMO practice, it is mostly reserved for specialists and … Continue reading

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SaaS and Soft Drinks? Maybe Not

Last week, we looked at PepsiCo and its channel strategy for Pepsi True. A third possibility did occur to me – unsurprisingly, since I spend the bulk of my time in the technology world – that PepsiCo envied SaaS. Let’s look at 2 companies, … Continue reading

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It Isn’t Just the Product

“If you build it, they will come.” – Field of Dreams Other than in films, the “Field of Dreams” philosophy is a really bad way to build a business. After all, it isn’t just about the product. It may not even … Continue reading

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