Author Archives: Avi Deitcher

About Avi Deitcher

Avi Deitcher is a technology business consultant who lives to dramatically improve fast-moving and fast-growing companies. He writes regularly on this blog, and can be reached via Facebook, Twitter and avi@atomicinc.com.

You Cannot Buy Your Culture Into Nimbleness

I find it interesting when the same conversation happens with two different people in the span of just a few days. In the past week, I had almost the exact same conversation twice, with two different people at two different companies, about … Continue reading

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Getting A Header On Recruiting Engineers

As every successful CEO (and VP) will tell you, recruiting great people is their top priority. Sure, they need revenue, and deliverables, and to manage funds, and a million other things. But great people are how you get these things done. In … Continue reading

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I Have Given You a Service, If You Can Keep it

In my world of technology operations, two major themes recur again and again (redundantly): Incentives Litmus Tests I have written about incentives extensively on this blog. In short, as the saying goes, “you get what you measure.” Don’t expect extra customer handholding … Continue reading

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Amazon: Speed and Ease vs Vendor Lock-In

A few weeks ago, Amazon Web Services held its annual AWS re:Invent conference. Unsurprisingly, they announced, yet again, a slew of new services, all meant to ease adoption and management of technology services. Yet, something felt a little amiss: 2010s … Continue reading

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On to Nano-Services

A few weeks ago, I had the pleasure of meeting Pini Reznik, CTO of container consulting firm Container Solutions, in Berlin. It may appear strange that an independent consultant who spends a lot of time helping companies with development and infrastructure strategies, much … Continue reading

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Why Networking is Critical to Serverless

As readers know, I have been thinking a lot about serverless lately (along with all other forms of technology deployment and management, since it is what I do professionally). Recently, I came at it from another angle: network latency. Two weeks … Continue reading

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Can rkt+kubernetes provide a real alternative to Docker?

Last week in LinuxCon/ContainerCon Berlin, I attended a presentation by Luca Bruno of CoreOS, where he described how kubernetes, the most popular container orchestration and scheduling service, and rkt integrate. As part of the presentation, Luca delved into the rkt architecture. For … Continue reading

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DevOps in the 1990s

Last week, I had the pleasure of attending LinuxCon/ContainerCon Europe 2016 in Berlin. Besides visiting a fascinating historical capital – there is great irony, and victory, in seeing “Ben-Gurion-Strasse” – or “Ben Gurion Street” – named after the founding Prime Minister … Continue reading

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Why Aren’t Desktops Managed Like Containers?

Containers, the management and packaging technology for applications, are useful for many reasons: Packaging is simpler and self-contained Underlying operating system distribution becomes irrelevant Performance, therefore density, and therefore cost, is much better when working without a hypervisor layer To my mind, though, one of the … Continue reading

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Is the Real Uber Threat to Hertz?

It has become commonplace to forecast that Uber, Lyft and other ridesharing services are a strategic threat to car manufacturers. After all, if “everyone” uses Uber, why would they bother owning cars? The problem with that argument is that it … Continue reading

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