Tag Archives: advertising

Big Bang Theory of Advertising, or How Broadcasters Are Like Supermarkets

One of the most popular recent television shows is CBS’s “The Big Bang Theory,” broadcast on Thursday evenings. In addition, the most recent 5 shows are available online on cbs.com. As with the live CBS broadcast, commercials are interspersed in the show … Continue reading

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Agile Advertising

Friday I had lunch with a friend who does marketing for a pharmaceutical company. He described to me the process by which he manages major ads. “Ads are very expensive,” says he. “First you have to develop the concept, which can be $10,000 or … Continue reading

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For the Love of Brilliant Advertising

Great technology companies have been built on advertising: Google, Facebook, Yahoo (in the old days), not to mention many a magazine, newspaper and television network. I have always loved the operational side of ad networks. They require building and managing a systems whose data throughput … Continue reading

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