Tag Archives: brand

Old URLs Don’t Die… They Come Back to Haunt You

What do Heinz Ketchup, QR codes and adult Web sites have in common? Apparently, everything. QR codes are those two-dimensional barcodes you often see on ads or consumer products. Just like regular barcodes encode numeric information, QR codes encode full text. They often … Continue reading

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Kodak’s Hail Mary

I always get a kick when a long-storied company which is in decline tries to hook onto the latest, hottest market, thinking, “we will get into this market, and with our amazing brand, we will knock it out of the park!” This … Continue reading

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