Tag Archives: marketing

Planning People and Laughing Markets

Sometimes, you build marketing collateral for a market that is completely unexpected. And while on the way, it teaches you, once again, why Steve Blank, Eric Ries and Co. are right: everything you rationalize and think about is only an opinion about the way the market … Continue reading

Posted in business, policy, product, technology | Tagged , , , , , | Comments Off on Planning People and Laughing Markets

Kill Your SLA

Do you have SLAs with your customers? Dirty little secret: they don’t matter. All that matters is customer expectation in real time. You are running a service. You know that your enterprise customers are highly sensitive to availability, since they … Continue reading

Posted in business, cloud, pricing, product, technology | Tagged , , , , , , | Comments Off on Kill Your SLA

How to do True Cloud

Now that we understand what the cloud is, the types of cloud services, the difference between true cloud and hosting, why true cloud matters greatly, and how it makes you nimble, the inevitable question is, how do we get there? Or, to … Continue reading

Posted in business, cloud, policy, product, technology | Tagged , , , , , | Comments Off on How to do True Cloud

Ask Why You Care About Security

Recently, I had a conversation with a senior executive at a company about the firm’s information security. The conversation, like others I have had, revolved around a sudden increase in interest in that security. To be clear, we are not talking … Continue reading

Posted in policy, security, technology | Tagged , , , , | Comments Off on Ask Why You Care About Security

Kodak’s Hail Mary

I always get a kick when a long-storied company which is in decline tries to hook onto the latest, hottest market, thinking, “we will get into this market, and with our amazing brand, we will knock it out of the park!” This … Continue reading

Posted in business, economy, pricing, product, technology | Tagged , , | Comments Off on Kodak’s Hail Mary