Tag Archives: sales

Selling Clothes, Selling Software, Selling Cloud

What does selling clothes to Macy’s have to do with selling software, and cloud services, to enterprises? Everything. Earlier today, I was speaking with my brother-in-law, entrepreneur and consultant Kevin Pearl. Before starting a firm to improve capture of billing … Continue reading

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Sales-Product Tension: Small Companies Scale and Big Companies Fail

Steve Denning has a great short article in Forbes, referencing Peggy Noonan on what Steve Jobs had to say about why big companies fail. The article is worth reading – actually, the entire Isaacson biography of Jobs is a great read – but here … Continue reading

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Good Writing Still Counts

In a world full of email, then SMS, then Twitter-based abbreviations for everything – ttyl, afaik, iirc, rtfm – do good, clean, clear writing skills still matter? Yes. Unquestionably, and without a second’s hesitation, writing certainly matters, not solely for the pedantic nitpickers. … Continue reading

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Kill Your SLA

Do you have SLAs with your customers? Dirty little secret: they don’t matter. All that matters is customer expectation in real time. You are running a service. You know that your enterprise customers are highly sensitive to availability, since they … Continue reading

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The Technology of True Cloud

Continuing our series on cloud services, especially our most recent one, “How to Do True Cloud“, we now turn to the technology that enables true cloud services. This article will go more in depth than the previous ones; after all, we are discussing … Continue reading

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How to do True Cloud

Now that we understand what the cloud is, the types of cloud services, the difference between true cloud and hosting, why true cloud matters greatly, and how it makes you nimble, the inevitable question is, how do we get there? Or, to … Continue reading

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