Below you will find pages that utilize the taxonomy term “kodak”
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Kodak's Hail Mary
I always get a kick when a long-storied company which is in decline tries to hook onto the latest, hottest market, thinking, "we will get into this market, and with our amazing brand, we will knock it out of the park!" This is the business equivalent of a Hail Mary pass... while throwing it off to the sides and into the stands, rather than down the field towards the goal line.