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Deodorant for Software

Although the title for this article might imply suggestions for Proctor & Gamble’s IT department, instead we will address how badly code can “smell” and how and when to prevent it. In business as in software, the concept of a “smell … Continue reading

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Old URLs Don’t Die… They Come Back to Haunt You

What do Heinz Ketchup, QR codes and adult Web sites have in common? Apparently, everything. QR codes are those two-dimensional barcodes you often see on ads or consumer products. Just like regular barcodes encode numeric information, QR codes encode full text. They often … Continue reading

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Atomic, led by Avi Deitcher, provides high-value, rapid-turnaround management consulting services to owners, executives and managers. Strategically, we hone, target and perfect your strategy, by ensuring it really works and is tested in the unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by leveraging people, process and technology to measurably increase output and reliability for each dollar of investment input. Atomic provides the broad perspective, strong expertise and deep experience to drive businesses to higher levels of revenue, market share and profitability. Atomic is the adrenaline boost for your business.

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