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For the Love of Brilliant Advertising

Great technology companies have been built on advertising: Google, Facebook, Yahoo (in the old days), not to mention many a magazine, newspaper and television network. I have always loved the operational side of ad networks. They require building and managing a systems whose data throughput … Continue reading

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When to Outsource

Knowing how to outsource a process is challenging enough, and requires serious operational management and help, but does not involve making strategic decisions. Conversely, knowing when to outsource is far more challenging, as it involves making decisions with imperfect information about … Continue reading

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Atomic, led by Avi Deitcher, provides high-value, rapid-turnaround management consulting services to owners, executives and managers. Strategically, we hone, target and perfect your strategy, by ensuring it really works and is tested in the unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by leveraging people, process and technology to measurably increase output and reliability for each dollar of investment input. Atomic provides the broad perspective, strong expertise and deep experience to drive businesses to higher levels of revenue, market share and profitability. Atomic is the adrenaline boost for your business.

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