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Blinded By The Textbook

With due respect to Manfred Mann’s Earth Band, I just came across a great example of a business so blinded by their stale model that they cannot respond rationally to competitive threats: textbooks. Anyone involved in education, from students to professors to … Continue reading

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Don’t Break Your Customers

Anyone who does Web-scale or information technology over the past two years knows containers. The primary reason is the success of docker in making not-so-new containers easy to build, deploy, manage and use. Personally, I think Docker containers are great. They … Continue reading

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Atomic, led by Avi Deitcher, provides high-value, rapid-turnaround management consulting services to owners, executives and managers. Strategically, we hone, target and perfect your strategy, by ensuring it really works and is tested in the unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by leveraging people, process and technology to measurably increase output and reliability for each dollar of investment input. Atomic provides the broad perspective, strong expertise and deep experience to drive businesses to higher levels of revenue, market share and profitability. Atomic is the adrenaline boost for your business.

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