Latest Articles

There’s No Such Thing as Magic… Passwords

Many years ago, I had a manager from whom I learned one good thing: the principle of least surprise. Your systems – technology, processes, cars, postal service, whatever – should surprise your user as little as possible. In a car, it … Continue reading

Posted in business | Leave a comment

Managing Your Users… Right and Wrong

Is your user management an afterthought? For most companies building technology systems, how to manage users – the process of creating, managing, grouping and linking accounts – is bolted on later. After all, you fully expect your users to spend the … Continue reading

Posted in business, cloud, product, technology | Tagged , , , , , | Comments Off on Managing Your Users… Right and Wrong

To all articles…


Atomic, led by Avi Deitcher, provides high-value, rapid-turnaround management consulting services to owners, executives and managers. Strategically, we hone, target and perfect your strategy, by ensuring it really works and is tested in the unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by leveraging people, process and technology to measurably increase output and reliability for each dollar of investment input. Atomic provides the broad perspective, strong expertise and deep experience to drive businesses to higher levels of revenue, market share and profitability. Atomic is the adrenaline boost for your business.

Contact us now.


“Atomic came in, studied our business from top to bottom, and provided us with a clear and concise analysis of our business; their help was invaluable.”