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Should Apple and Microsoft Buy an Online Backup Company?

Yesterday, I read an article which claimed that 30% of people have never backed up, while the overwhelming majority are way behind on backups. In the early 1990s, about a year into my very first job out of college at a large global financial, I … Continue reading

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Engineer Your Core, But Only Your Core

When do you buy? When do you build? This question of “buy vs. build” is at the heart of many a debate in companies, not only inside engineering teams, but between engineering, product management and executives. Fact #1: Engineering is Hard Engineering … Continue reading

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Atomic, led by Avi Deitcher, provides high-value, rapid-turnaround management consulting services to owners, executives and managers. Strategically, we hone, target and perfect your strategy, by ensuring it really works and is tested in the unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by leveraging people, process and technology to measurably increase output and reliability for each dollar of investment input. Atomic provides the broad perspective, strong expertise and deep experience to drive businesses to higher levels of revenue, market share and profitability. Atomic is the adrenaline boost for your business.

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