Latest Articles

Lift and Shift

Yesterday, I had the pleasure of attending Container Summit NYC, arranged by the great folks at Joyent. The first speaker, Dave Bartoletti of Forrester, gave a broad overview of cloud computing – private and public – and container adoption. One of his … Continue reading

Posted in business, cloud, product, technology | Tagged , , , , | Leave a comment

Ad Blockers Are Good Signals

Are ad blockers good or bad? Does it depend for whom? Advertisers and content Web site owners are up in arms over ad-blockers. A report from August 2015 suggested that the industry lost $22 BN in revenue in 2015 due to ad-blockers. Yesterday I visited a news site on … Continue reading

Posted in business, policy, technology | Tagged , , , | Leave a comment

To all articles…


Atomic, led by Avi Deitcher, provides high-value, rapid-turnaround management consulting services to owners, executives and managers. Strategically, we hone, target and perfect your strategy, by ensuring it really works and is tested in the unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by leveraging people, process and technology to measurably increase output and reliability for each dollar of investment input. Atomic provides the broad perspective, strong expertise and deep experience to drive businesses to higher levels of revenue, market share and profitability. Atomic is the adrenaline boost for your business.

Contact us now.


“Atomic came in, studied our business from top to bottom, and provided us with a clear and concise analysis of our business; their help was invaluable.”