Aptimia LLC
Aptimia provides high-value, rapid-turnaround technology business consulting services to owners, executives and managers.
Strategically, we hone, target and perfect your product strategy, by ensuring it really works and is tested in the
unforgiving real-world of the market. Operationally, we directly improve your profits and customer satisfaction by
leveraging people, process and technology to measurably increase return for each dollar of investment.
Aptimia combines the broad market perspective, strong domain expertise and deep technology experience
required to drive your business to higher levels of revenue, market share and profitability.
Aptimia is the adrenaline boost for your business.
Latest Articles
Cloud Unnative
What is “cloud-unnative”?
It sounds like a tongue-in-cheek term promoting architectures that do not fit into the cloud, but it is not. Actually, I have spent much of my career helping companies get their architectures into forms that distinctly are cloud-native, much of it long before the term “cloud-native” existed. Many cases make perfect sense not to go into the cloud. The design principles, however, can be enormously helpful towards operating more efficiently and reliably, within or outside the cloud.
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Not Such A Paradox
Is the cost of cloud a “trillion dollar paradox”? Legendary venture capital firm Andreesen Horowitz thinks so, based on their blog post from late May.
The above article has been making the rounds for several months, causing a lot of teeth-gnashing and lining up of parties on either side.
Is it evident that cloud puts “pressure … on margins (that) can start to outweigh the benefits, as a company scales and growth slows”?
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Bullish on Automation
Every pundit under the sun has their theories about how the “world will change” post-Corona. Personally, I have never liked airy pronouncements about how “NOW it is different.” I prefer more measured responses, like Ben Thompson of Stratchery, who has said in his articles that the responses to Corona would accelerate existing trends.
I do, however, think that one trend will reverse direction, and that has a major impact on markets: supply chains.
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