About Us

A great business is a terrible thing to waste.

For too long, the founder has seen businesses suffer from providing the wrong services, to the wrong customers, with poor results at high cost. With his passion for assisting clients, cross-industry experience, and combined product strategy, operations and technology backgrounds, we believe businesses could and should do better for their customers and themselves.

We want to help businesses:

  • Grow: Lay out the path for growth for new or renewing ventures.
  • Operate: Improve operations - revenues, profits, services levels, retention and overall performance - of business units, from small three-person teams all the way up to large corporations.
  • Invest: Determine the value of an investment based on the hands-on true value of the operations of the investment, within the scope of its market, personnel and finances.

We have worked in multiple industry sectors, including technology, finance, real estate, pharmaceutical, health-care, hospitality, travel and food services, but we have always had a special love for technology firms.

We are a global firm with clients in North America, Europe and Asia.


Avi Deitcher is passionate about seeing businesses succeed. He has over 20 years of experience managing and implementing strategy and operations in a wide variety of organizations and sizes across various industries. Among other positions, he has served from System Engineer through Project Manager, Director of Product Management, VP Information Technology, CIO & CEO. He has worked with large firms such as Morgan Stanley, Deutsche Bank, Genesys and North Shore LIJ Hospital System, as well as startups and midsize firms like Alchemedia and Lansis. His industry experience and client list includes financial services, online services/SaaS, software and hardware, professional services, airlines, Web 2.0, retail, hospitality, and the textile industry.

He holds a B.S. in Electrical Engineering from Columbia University and an M.B.A. from Duke University, where he graduated with top honours as a Fuqua Scholar.

In the News

Business Insider, 11 May 2011, "14.17 And 50: These Two Numbers Explain Why Microsoft Dropped $8 Billion On Skype" Online

Business Week, 26 Feburary 2009, "Late-Paying Corporate Deadbeats Are On the Rise" Online PDF

Wall Street journal, 5 April 2009, "Insider Entrepreneurs" Online PDF

Processor Magazine, 6 February 2009, "Considering a Rental?" Online PDF

Processor Magazine, 27 March 2009, "Wireless Encryption & Security" Online PDF

Insight Magazine, Summer 2009, "Sink or Swim" Online PDF

Public Speaking

Continuous Lifecycle London, May 2017, "From Legacy to Cloud - A Fairy-Tale in a Few Parts"

LinuxCon/ContainerCon Europe, Berlin, October 2016, "Networking Containers in Ultra-Low-Latency Environments"

LinuxCon/ContainerCon Asia, Tokyo, July 2016, "Networking Containers in Ultra-Low-Latency Environments"

iiBig Distressed Investing and Turnaround Conference, Las Vegas, September 2007, "Lessons from Alexander the Great, Turnaround Superstar"

Jewish Entrepreneurs Organization panel discussion, 5 February 2009, "Starting and Growing Your Business in a Turbulent Economy"