2014 Jun 3
Generally, commercials are, well, boring. They interrupt the entertainment we really came to watch. Sure, some percentage of ads are good, actually are worth watching, but they generally are expensive and represent a small percentage of ads.
If you are lucky, you are personally friendly with an advertising creative genius like my friend Ari Merkin, and regularly get to see truly brilliant advertisements, like Elf Yourself, Ikea Lamp, Chrismahanukwanzakah, and on and on.