2014 May 20
Yesterday, I discussed how digital cameras, and especially those embedded in ubiquitous everyday devices like iPhone or Android, are slowly getting good enough to constitute a real threat to high-end camera makers (the consumer maker market has already been decimated), with the Bentley commercial as exhibit A.
This morning, upon opening Facebook, I saw the first "Suggested Post" that I actually opened: an ad for the "Optrix PhotoProX". The PhotoProX, or PPX, is a package of high-quality add-on lenses for the iPhone that provide macro, fisheye, low-profile and telephoto, as well as a drop-proof and water-proof case that, of course, works with the lenses.