2014 Mar 6
Every day, every one of us performs myriad instances of sales. We sell ourselves as a potential employee, a proposal for a new initiative, a co-worker on a new software architecture, a board on new investments, and, for a small percentage of us, a potential customer on whatever product we, as titled salespeople, are selling. When we sell, we expect our customers to be rational and self-interested. Dan Ariely may have done a pretty good job questioning that assumption, but we still expect it to be true.