A few weeks ago, I had the pleasure of meeting Pini Reznik, CTO of container consulting firm Container Solutions, in Berlin. It may appear strange that an independent consultant who spends a lot of time helping companies with development and infrastructure strategies, much of which over the last several years has involved containers, would tout another consulting firm's services. There is, however, plenty of work to do for all of us, and I am grateful for the thoughts and ideas they shared.

Friday I had lunch with a friend who does marketing for a pharmaceutical company. He described to me the process by which he manages major ads. "Ads are very expensive," says he. "First you have to develop the concept, which can be $10,000 or more. Then the production costs for the real ad are $100,000 or more. Finally, the actual costs to air the commercials easily can run $500,000."

I have always loved the contrast between companies that are quick and light, focused on doing the right thing, and are nimble in execution and change on the one hand, and those that must plan everything down to the minutest detail before beginning, execute on their plans precisely... and are thrown off balance by change. In my Wall Street days, I worked for two such companies. Both could be defined by "