"The purpose of a business is to create and keep a customer." - Peter Drucker
No matter how many times we say it, we forget it. We get caught up in operations, or competition, or marketshare, or share price. Yet a business, like a life, has a purpose: to create and keep a customer. I might add, "to keep that customer profitably satisfied."
Earlier this month, a very well known Apple developer, one of the "