What do you do when you want to move towards more rapid deployment, perhaps as close as possible to continuous delivery, but the culture and incentives push against it? This is the exact issue I have had at several clients over the years. When brought in to improve their operational performance, I found that, with all of them, a major issue was instability due to deployments. The flow looked something like this:

"We made a small change and it brought down our customers for 4 hours." - colleague "Network issues caused outage" - GoDaddy "A configuration error... caused days of downtime." - Amazon "Facebook was down... for 2.5 hours." - Facebook Every one of us has seen human errors cause significant, revenue-affecting, downtime. Our stability instinct always is to tighten up change control to try and prevent a recurrence. In a cloud environment, though, our agility instinct is to be as nimble and loose as possible.