Licenses as Premium Pricing

Two weeks ago, we argued that, in the face of competition (and there is always competition), "Premium Pricing Just Doesn't Last." At the same time, there always will be premium priced products - Tesla and BMW, Apple Watch Edition, Oracle - but the question is how long these can maintain significant market share? A smart commenter, amelius, raised a fascinating point. Amelius compares premium pricing for substitutable products to restrictive licensing for software.