Free Wi-Fi Is Coming!

Free Wi-Fi is coming! Well, perhaps not everywhere, but at every Hyatt hotel. I just received an email from Hyatt that they will offer free Wi-Fi for all guests in all rooms and lobbies worldwide, beginning 14 February 2015, just a month away. How did Hyatt come to that decision? Why wasn't it free before? What does it mean for their profits? Most important of all, what lessons can be learned for our businesses?