Mind Your Margins... Again!

I have no idea why it surprises everyone. Every time some technology goes through the "hype cycle", or the sector as a whole goes through a "we're not in a bubble" bubble, inevitably, when the hype dies down or the bubble bursts, people suddenly "discover" business fundamentals. Often, it is not the people discussing it who discover it. Rather, they are the ones reminding everyone that the fundamentals count.