Should Your Mobile App Shutter Your Web Site?

Last week, Flipkart, India's largest e-commerce firm, and its fashion subsidiary Myntra, announced that they shuttered their mobile Web sites. According to the article, which has a good analysis on zdnet, their desktop Web site is still active, but they are considering shutting that down as well. Indeed, if you go to flipkart.com or myntra.com from a desktop browser, the site works just fine. Change your User-Agent to iOS or Android, and you get a link to their platform-specific mobile app.