Blinded By The Textbook

With due respect to Manfred Mann's Earth Band, I just came across a great example of a business so blinded by their stale model that they cannot respond rationally to competitive threats: textbooks. Anyone involved in education, from students to professors to parents, knows that textbooks are exorbitant. There are several reasons for these prices: Market size: It is easier to sell 100MM Harry Potter hardcovers for $20 than a chemistry book that sells 20,000 copies.