When Your Customers No Longer Adore You

Where will VMWare be in 5 years? For many years, VMWare was practically synonymous with virtualization. It provided multiple virtual servers on a single physical server, with a great feature set, good (for its time) management interface, and enterprise customer support. Lately, VMWare has been under threat, primarily due to 2 factors: Public Cloud: When deploying to the public cloud, customers don't just wash their hands of managing compute hardware, storage and network.